QR Codes and the 2012 USPS Mobile Barcode Promotion

30 May 2012
by John Foley
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The USPS is rolling out a Mobile Barcode Promotion to encourage companies to include QR Codes on their direct mail pieces over the summer of 2012.

As fans of QR Codes, we are certainly excited about this! And we’d love to help you take advantage of their offer.

However, the rules this year are much stricter than in 2011.

To qualify for the discount, companies must ensure that the QR Code does one of the following:

  • Points to a mobile-optimized personalized landing page, or,
  • Points to a mobile-optimized storefront where someone can purchase an item

If you would like to take advantage of this promotionwe’d love to help!

At interlinkONE, we have a wide-range of software and solutions that can help you to effectively meet the USPS’ requirements to receive the discount.

But more than that, we have years of experience in developing personalized URL efforts and online storefronts. Thus, our team can offer guidance and best practices to ensure that the mailings you produce are a success!

Start mailing, start reaching the mobile audience, and start saving money!

Click here to learn how we can help today >>


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