If you are looking to stay up-to-date on important trends in the world of marketing, I would highly recommend checking out Target Marketing Magazine.
They consistently provide a nice balance of commentary, insight, and case studies.
I’ve been inspired on more than one occasion thanks to the converge in their print and digital editions.
Thus, I just want to return the favor for a quick second and highlight one thing that they are doing.
Yes, as you can see in the picture below, they are making their print edition interactive by including a QR Code on the front cover!
Upon scanning the QR Code, I was directed to the mobile website for Target Marketing.
There, I was able to access the promised content!
One other good thing I wanted to highlight is the fact that they included a short URL near the QR Code. It’s certainly wise to include multiple response mechanisms!
