Target Marketing Magazine is Using QR Codes

12 Jun 2012
by John Foley
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If you are looking to stay up-to-date on important trends in the world of marketing, I would highly recommend checking out Target Marketing Magazine.

They consistently provide a nice balance of commentary, insight, and case studies.

I’ve been inspired on more than one occasion thanks to the converge in their print and digital editions.

Thus, I just want to return the favor for a quick second and highlight one thing that they are doing.

Yes, as you can see in the picture below, they are making their print edition interactive by including a QR Code on the front cover!

Target Marketing Magazine: QR Code on the front cover

Upon scanning the QR Code, I was directed to the mobile website for Target Marketing.

There, I was able to access the promised content!

One other good thing I wanted to highlight is the fact that they included a short URL near the QR Code. It’s certainly wise to include multiple response mechanisms!

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