Boston Market is heating up their summer promotions this summer by including QR Codes on their marketing pieces. A great article from Mobile Commerce Daily explains how the chain restaurant decided to incorporate mobile into its “The Unofficial Sponsor of Summer” campaign.
The article mentions that “Throughout the summer, we’ll provide a number of major promotions, targeted to these new audiences, including savvy mobile users, who will use QR Codes to access our sweepstakes microsite to win great prizes,” he said. “But the fun doesn’t stop there”.
