Taco Bell Builds a Hunger-Inducing QR Code

10 Jul 2012
by John Foley
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At the interlinkONE office, we have recently been debating where our next company field trip should be.

Should we go to the beach? Take a boat cruise around Boston Harbor?

How about going to a music festival, or perhaps a ball game?

Or should we try to re-live the successful trip of two years ago, and try another scavenger hunt?

Well, after seeing the video below, I think I actually might suggest something a bit simpler: taking a trip to Taco Bell!

http://www.youtube.com/watch?v=Q_3iM3T0Bvc

The video demonstrates how they’ve built a QR Code made of lemons and avocados.

This video is part of a larger promotion that includes print advertisements in magazines such as US Weekly and People. It’s being pushed out now to create awareness of their new Cantina Bell menu.

While this is not the first time I’ve seen a QR Code made up of edible objects, I can’t lie — it definitely made me hungry!



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