QR Codes and a Location-Based Print Advertisement

25 Jul 2012
by John Foley
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I was quite happy to stumble upon this recent marketing effort that incorporated QR Codes.

One coffee shop in Israel has placed a QR Code into the print advertisements that they run.

Upon scanning the QR Code, people are directed to a mobile website that enables them to quickly see where the closest “Cup ‘O ‘Joe” coffee shop is. People can also receive a coupon and click a button that provides them directions to the store.

If you can’t see the video above, please click here >>

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