When it comes to launching a new product, brands have a fairly great chance of catching my attention if they somehow incorporate QR Codes.
If they add a humorous and humanizing video to their promotional efforts, the chances of me becoming an instant fan rise even higher.
Thus, I’d like to introduce you to Findables.
If you have a moment, I think you’ll enjoy watching the video that they’ve produced:
http://www.youtube.com/watch?v=xNnWEACIdzs
It demonstrates why they created their product, how QR Codes fit into the concept, and ultimately how consumers will benefit from it.
