There is no doubt that we are huge fans of Paul Strack at CustomXM.

Just take a moment to do a quick search on our site and you’ll find a number of examples on how his company has integrated print and mobile.

Well, Paul and the CustomXM folks are at it again with another blog-worthy post.

In fact, this one is so good that it actually deserves to be shouted about the rooftops of our interlinkONE office!

Paul and the Shopping Wall at the Mall

Here’s what Paul and CustomXM have done now — They have built a virtual shopping wall and placed it at McCain Wall in Arkansas.

The wall allows for mall visitors to easily browse and order products that may not necessarily have been for sale inside the mall.

Here is a video about this wall from a local news station in Arkansas:

If you can’t see the video above, click here >>

Props to CustomXM

Our hat’s are certainly off to Paul and the CustomXM team for getting this done!

They continue to do a tremendous job of integrating print and mobile in a way that truly brings benefits to all parties involved.