Virtual Holiday Shopping

08 Nov 2012
by John Foley
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Thanks to for putting together the excellent article. It highlights how the toy brand Mattel and Walmart Stores have created a virtual toy stores for this holiday season.

“Yesterday Mattel and Walmart Canada launched a QR Code virtual toy store in Toronto’s downtown walkway near where Brookfield Place connects with Union Station. The virtual toy store, created by Brandfire Marketing Group in conjunction with IMA Outdoor Inc., features two walls of 3D images of this seasons most popular toys (image below). Shoppers simply scan a QR code to purchase the Mattel holiday toys from Walmart with free shipping.”

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