Static advertising is a great way for businesses to promote their brand, but in the Internet age of advertising, companies that really want to make an impression should consider video.
Businesses that utilize moving images as opposed to photos or plain copy not only attract more customers, they also keep a customer’s attention for the duration of the advertisement.
So, what are the go-to websites for businesses wanting to post videos and how can the business world use videos in brand promotion?
Where to Post
Before a business creates a video, it must first decide which website to go through. And, with all the options available on the Internet, it’s important to choose a site that has a built-in audience as well as a diverse one.
YouTube
For anyone wanting to post a video on the web, YouTube is the obvious choice. But, for businesses in particular, YouTube has the potential to put your brand in the spotlight. With over 1 billion unique visitors a month, as long as your company advertisement is unique, entertaining, and informative, it has the potential to go viral and become an overnight sensation.
Vine and Tout
Uploading videos is made easy with both Vine and Tout, which are mobile apps that give users the ability to upload videos 6 and 15 seconds at a time. This is an indispensable form of advertising for companies on a mobile level. And, with more and more users installing these apps every day, the audience is continuing to grow.
Types of Business Videos
Whether it’s an advertisement or company update, businesses that take the video approach have an almost unlimited amount of options for making footage work to their advantage.
Product Demonstrations
Talking about the way a product works is good, but demonstrating it through video is even better. Business videos prove to customers that a product or service can make their lives easier by using a “seeing is believing” approach.
Q and A’s
FAQ pages are a great way for customers to find answers about products and services. But, with video, customers can pose questions and businesses can answer firsthand with detailed, spoken responses specific to each customer’s inquiry.
Commercials
Commercials that don’t come in the form of an interruption are the best type of advertising. With that in mind, businesses that use video to advertise commercials allow customers to pick and choose the advertisements they’d like to see and tailor their add experience based on interests.
Behind the Scenes
Giving customers behind the scene video tours, introducing them to the staff, and letting them see how the business works is a great way to gain customer loyalty.
Tutorials
The video format makes it possible for businesses to give in depth tutorials to a massive audience in order to further inform future and potential customers. And, tutorials in video form are always easier to understand.
With business videos, customer attention spans will increase because building brand recognition is as easy as shooting some footage, adding sound, and posting the end result for millions to watch.
