Blogging is a lot of work but when done correctly, it is well worth the effort. However, many companies make common mistakes that can make blogging a waste of time.
If you’re company blog isn’t getting the job done, it’s time to look at the reasons why your blog needs help.
1. You’re not Attracting the Right People
Your blog will only be helpful if you’re attracting the right people.
Even if you’re attracting large amounts of people to your blog, it won’t do you any good if you aren’t reaching your potential customers.
For example, if you offer business to business services and you’re attracting a large amount of residential people to your blog, it isn’t going to do you any good.
Or, if you only sell within the United States but you have a huge following from a foreign country, your blog isn’t going to be helpful.
It’s important to focus on content that is most likely to attract your potential customers. Focus on the type of information that your customers are going to want to read.
Examine how people are finding your blog now and determine what changes need to be made so that you’re attracting quality traffic.
2. You’re Not Offering New Information
If your blog simply summarizes what other websites have already said, you’re not likely to attract a large following. It isn’t likely to help you with the search engines either.
Instead, offer new and fresh ideas that will make people seek out your blog over other websites. Be the first to give your opinion of a study or discuss a breaking news story.
You can even put your personal spin on old content to make it fresh and new. Offering your opinion about frequently discussed topics can make old information relevant.
3. You’re Content is Boring
If the information you offer is dry, it’s likely readers will find your blog boring. Look for ways to make your content more interesting.
Attention to detail goes a long way in making content more interesting. Create engaging headlines that make the reader want to know more.
Pictures can also make otherwise dry content more interesting. Offer insights, humor and personal stories to engage your readers.
4. The Writing isn’t the Best
If the writing on your blog isn’t the best, it’s likely people won’t stick around on your blog. Anything from grammatical errors and spelling mistakes to poorly written content can interfere with your blog’s readability.
The writing on your blog will make a big impression on your readers. If you’re not sure how the writing stacks up against other blogs, hire an editor to review some of your posts. Gaining feedback about the writing can be very helpful.
If you don’t have a writer who excels at writing, consider hiring a professional writer or writing team. It can be a worthwhile investment.
5. Your Blog isn’t Being Updated Constantly
Readers won’t keep coming back to your blog if it isn’t updated consistently.
Try to find a schedule and stick to it. This will help readers know what to expect. While some blogs may need just one blog post a week, others may need daily posts. It all depends on the type of blog you have and how much content you want to share.
Maintaining an active blog can make a big difference to your business.
If your blog isn’t doing the trick, problem solve some new strategies to help you attract a quality following.
About the Author: Amy Morin writes about psychology, business and topics such as Review Reputation.
image source: krockstarz.com
