One of the best ways to counter negative publicity and protect your online reputation is to provide positive information that is attached to your name.
This is especially essential for doctors who make their living based largely on what patients think of them. Therefore, doctor reputation management becomes critical to giving patients an accurate, honest view of them.
Here are five ways that doctors and anyone else concerned about an online reputation can benefit from better SEO success.
1. Be a Guest Contributor
One way to enhance an online reputation and improve SEO to your own site is to contribute relevant and useful information to other websites.
The key in doing this is to make sure the other site has a solid reputation that will benefit you and that they are complementary to your business.
By providing guest posts or answering questions, a professional can establish themselves as an authority and bring more attention to their own site and what they have to offer.
2. Understand Social Media
Many businesses use social media as a means to increase traffic to their site and improve SEO rankings, but they often don’t understand how to do it correctly. Social media is more about establishing relationships than it is with selling a product or service.
To achieve true success on social networks, a business must be relevant to its followers. This means providing timely information, sharing relevant and interesting data and video, and responding to comments made on the site.
3. Merge Offline and Online Reputations
Providing testimonials of real people is a powerful tool in doctor reputation management and in fact for any professional.
The key to making these testimonials successful is by providing details to prove they are real people. Images and a name or location makes the testimonials seem real rather than made up.
Remember that people are often suspicious and want to know the information they read is true.
4. Do Good Deeds and Talk about It
Contributing to charities, organizing fundraisers, and participating in other selfless acts is an effective way to raise awareness about you and your brand both offline and online.
The traditional press release still garners attention in today’s online world. Many businesses and organizations use this media tool effectively. Don’t forget to use popular public relations methods in the offline world to enhance your reputation in the online world.
5. Encourage Interaction
Online conversations should never be one-sided.
Publishing blog posts are only effective if you receive comments. Including relevant content and factual articles is more beneficial if you get people to share and retweet them.
The focus should be on getting people to talk about you in a positive way and share what you have to say by interacting with them and letting them get to know the real you.
Promote your articles and then respond to people’s comments so they will be more inclined to continue the interaction with you and with each other.
By improving your SEO strategy, you will enhance your reputation both online and offline.
These are just a few ways to increase your chance of SEO success regardless of your profession.