Many companies are dealing with the issue of creating a Twitter page which is well-known and receives a high amount of traffic in order to use it as a communications channel with customers and potential fans.
All of the articles you read make it seem so simple. You simply create a page and your fans will come flocking to you, eager to communicate and provide publicity for your business. Sadly this is often not the case.
Let’s take a look at why your company page isn’t getting the love you are looking for and how you can fix it.
Why Are You Having Traffic Issues?
Twitter is a very explosive media platform. The more people who currently know about a Twitter page, the more people who will hear about it in the future. This makes starting a page for your business a difficult proposition, especially if you run a small business which isn’t initially well known.
There are a few common issues which most companies need to overcome when setting up their new twitter account.
It is important to choose an easily identifiable Twitter handle which your customers and fans will be able to remember the first time they hear it. Once you have chosen a name that you are satisfied with and your customers will recognize, it is important to make your Twitter page accessible to those who have never heard of your business before.
Describing the basic functions and what sets your business apart will allow those who have never heard of you before to connect and identify themselves as potential customers who would be interested in hearing what you have to say in the future.
How to Increase Your Presence on Twitter
Once you have the basics taken care of it is important to create a memorable presence for your followers on Twitter.
The basic idea is that you want to create value for your customers who choose to follow you. They should be able to see the things you tweet and immediately feel good about their decision to follow you.
A successful Twitter campaign will have tweets that their fans feel the need to share with others that they know. This is the key to going viral and gaining a high amount of traffic which can be converted into potential business at a future time.
Providing Value with Your Tweets
There are many different ways to provide value to your followers through your tweets.
You can use them to announce special promotions that they will be excited to hear about, provide a quick announcement of new products which they would be interested in, or simply allow the personality of your business to shine through in order to let your followers identify and connect with your business on a more personal level.
Any tweet that your followers are excited to not only read, but share with those that they know is one that will help you expand your presence in the social media world.
The main benefit behind creating a successful marketing campaign on Twitter is the fact that one simple tweet can bring awareness of your business to hundreds of thousands of new potential customers.
The return on investment for this sort of marketing campaign is one of the highest available.
About the Author: Thomas Verdone is an author who covers a wide range of topics, including finance, fitness, and personal development.