Can Negative Social Media Experiences Impact Your Website Traffic?

11 Feb 2014
by John Foley
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Social networking does not only enable you to increase your visibility and expand your fan base on social media websites; it can also drive traffic to your website.

This means that your social media activities have a significant effect on the popularity and success of your website.

If you want to get more people to visit your website, you should try to share more content and maintain good relationships on social media networks.

Here is a look at how negative social media experiences can impact your website traffic:

 Make Social Media Users Lose Interest in Your Business

Social networking can increase traffic to your website by generating interest in your business.

If you do the right things on social media websites, such as posting fresh content regularly and interacting amiably with other users, you will be able to gain more fans or followers. These fans may want to check out your website to learn more about your business.

If you have established good relationships with many users, you will see a significant increase in your website’s traffic.

On the other hand, if you do things that displease your social media fans, they will develop negative feelings towards your company. As a result, they will probably interact with you and visit your website less often.

 Ruin Your Reputation

Building a good reputation is one of the keys to successful social media marketing. If you want to win the trust and loyalty of your social media fans, it is important that you project an image of professionalism and reliability. You will be able to gain even more followers if you can establish a reputation as an authority in your field.

Once you have built an authoritative reputation on social media, many people will visit your website to look for information and tips that are related to your niche.

Negative social media activities, such as getting into disputes with other users, making negative and insensitive comments, providing false information and breaking social media rules, can cause you to lose credibility.

If your fans feel that you are unprofessional and cannot be trusted, they will most likely visit your competitors’ websites instead of yours.

 Affect Your Search Engine Rankings

Losing followers because of negative experiences on social media networks can affect your website’s rankings in search engines.

This is especially true if the followers you lose are considered authoritative and influential individuals. When they are ranking your website, search engines take into consideration the number of fans, mentions and shared links you have; the authoritativeness of your fans; and the rate at which your popularity is growing on social media websites.

The more popular and influential you are on social media websites, the higher your website will rank in search engines.

Social media networking is one of the most important aspects of your online marketing strategy.

As such, it is essential that you take the necessary measures to ensure that all your social media activities will be beneficial to your company.


About the Author

John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to website reviews.

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