3 Ways Your Restaurant Can Benefit from QR Codes

02 Jun 2014
by John Foley
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QR codes make it possible for customers to interact with a restaurant, find out more about what it has to offer and even get special deals. At the same time, these codes enable a restaurant to find out more about its customers and their desires and interests. The following are three ways any restaurant can put QR codes to good use.

Mobile Ordering

While there are patrons who would much rather talk to a live person instead of order via mobile phone, many would appreciate the mobile phone ordering option. By scanning a QR code, customers can place an order via phone without having to wait until they are attended by a waiter or waitress. This can be especially helpful at very busy times when the restaurant is full of people and waiters are not able to provide immediate attention to all patrons.

Nutritional Information

Many customers are concerned about nutrition information, especially if they are allergic to certain ingredients and/or are trying to lose weight. While this information cannot be listed on the menu, it can be provided online and a QR code can make it easy for patrons to find this information in a matter of seconds.

Special Offers

Everyone enjoys discount offers and providing these via QR codes is simple, cost-efficient and effective. Alternatively, a restaurant can use a QR code to provide information about “the deal of the day.” The restaurant web page, unlike a paper menu, can be easily updated on a regular basis to provide up to date information on special offers.

These are just a few of the many ways in which a restaurant can use QR codes. While there are some who would complain that these codes are less than aesthetic, they are in fact very useful and customers are sure to appreciate the extra information and special deals that QR codes can readily offer.

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