Don’t Overlook SMS Surveys

21 Jan 2015
by John Foley
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As a business owner, your customers’ opinions are one of the most valuable tools in your business toolbox. The opinions, desires and needs of your customers, and their responses to your business and your products are deciding factors in your business’ success. Garnering opinions can feel like a bit of a struggle sometimes; your customers are bombarded with many messages every day, so grabbing their attention long enough to find out what you want to know can be a challenge. That’s where SMS surveys come in. SMS surveys offer a way to gather opinions that is fun and easy for your customers and relatively low cost for you. So just how do SMS surveys serve your business and how can you make the most of them?

SMS Surveys Guarantee Their Attention

Print or internet ads are easy to skip over. Facebook posts or Tweets can be scrolled past. Emails can be ignored, and with most people leading hectic lives these days, a phone call is unlikely to endear you to them. That’s not to say none of these methods have merit, but they do all have a wide margin for your customer to simply skip past. An SMS survey, on the other hand, helps you to get and keep their attention for a few minutes. According to Mobile Marketing Watch, SMS messages enjoy an astonishing 98% open rate, making them a fantastic way to get your message seen by your customers.

SMS Surveys Can Be Enjoyable

As the article “SMS Surveys to Satisfy Customers” points out, SMS surveys can be fun for your customers. By its very nature, texting has a fun and personal feel about it. Text messaging invites an immediate response, meaning you get instant feedback on your business. An SMS survey gives your customers a chance to take a few minutes out of their day to make their opinion heard, and gives you useful information that you can use to improve your business and products. It’s a win-win situation. If you want to add an extra incentive to your SMS survey, why not enter respondents into a prize draw as a thank you for sharing their opinions?

Increase Your SMS Survey Success with Better Planning

SMS surveys are generally a low cost way to reach out to your customers, which is a boon for you as a business owner, but of course you still want to make every penny spent on them count. When you send out an SMS survey, your aim is to get information that will make a difference in your business. In order to do that, take some time to plan out your SMS survey:

  • Make sure you have your customers’ permission to send them surveys, to satisfy text marketing laws;
  • Get clear on the exact information you are hoping to gain;
  • Decide which segment of your customer base is best placed to answer your questions;
  • Word your questions clearly so your customers understand what you are asking them;
  • Keep the number of questions in your survey to five or fewer so it’s quick and easy to complete.

Text messaging is a versatile tool that you can use to find out more about what your customers want from you. If you’re ready for instant and useful information that will help your business to grow, consider getting started with SMS surveys today.   About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, SEO, SMS surveys and customer satisfaction.[frontpage_news widget=”8263″ name=”Other Helpful QR Codes Posts”]

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