We live in a world dominated by instant news and communication. That is possible through the use of mobile devices and smartphones. With such easy access, it becomes imperative for your business to be involved with the mobile world. Here are five recent statistics that clearly show why mobile needs to be a part of…
Coca Cola launched the first ever paper coupon in 1887 that entitled the bearer to a free soft drink. Over the century, more brands followed suit with what was considered revolutionary couponing from holiday specials to flyers. Today’s couponers are looking for savvy digital strategies to save money before ever stepping out the door or…
While mobile marketing is the hot new medium, for most companies, it clearly won’t be the only medium used to communicate with customers and prospects. Even in an untethered enterprise, there is a need for “tethered” marketing as well. So, where does mobile marketing fit? For most businesses, it is another medium – albeit an…
The following is an excerpt from my book, “Untethered Marketing: The Role of the Cloud and Mobile Communication.” To read the full book, please visit JohnFoleyJr.com/Bookstore. Missed part I of this excerpt? Please click here to read my previous post! Responsive web design is the concept of developing a website in a style that allows…
The following is an excerpt from my book, “Untethered Marketing: The Role of the Cloud and Mobile Communication.” To read the full book, please visit JohnFoleyJr.com/Bookstore. In today’s technology-centered world, it is simply not acceptable to consumers to have to access a standard website from a mobile device. They expect websites these days to be…
If your business takes advantage of text message marketing, then it’s important to make sure you’re going about it the right way. This is especially the case when using long codes in your customer outreach efforts. Here are just a few tips for getting the most out of using long codes in your text marketing:…
If you are a small business owner, you are probably conducting more and more of your business on your mobile device. Choosing a smartphone and then figuring out how to take full advantage of its capabilities can be daunting, but it can also make your work life run more efficiently. Google Now, the powerful personal…
We live in a constantly connected world – one where Internet users (that includes your customers and prospects) regularly spend time online on a mobile device. It’s only smart to make sure your customers are going to love what they see on their smart phones. This isn’t just about responsive web design, important though that…
It’s a loud, busy world out there. With so much information available, getting your voice heard is a challenge for any company. For mailing, print, and fulfillment providers, cross media marketing is really vital right now. A well thought out cross media campaign is one of the best ways to communicate any message clearly, consistently,…
Digital marketing is an easy and cost-effective way to reach out to potential clients. Like any other type of marketing campaign, one cannot just throw information out into cyberspace and hope that it works. Digital marketing campaigns must be carefully managed, and data needs to be gathered and analyzed on a regular basis. There are…
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