Facebook’s announcement of the Messenger Platform at the F8 developers conference in March opens up the Messenger app to developers and third-party apps. For marketers, this is something like a gold rush. Expanded Ramblings reports that currently more than 800 million people user the Messenger app. For the social-media savvy marketer, this new platform offers…
Though QR codes have been around for the last couple of decades, they have only become popular and relevant in society within the last five years. According to Edison Research and Arbitron, 21% of American smartphone owners had scanned a QR code, as of 2013. This number has grown significantly in the last two years,…
Arguable, running a business has changed more dramatically over the last decade than during any other 10-year-period in history. And while things have certainly changed, it’s a matter of opinion whether it has gotten easier or harder as a result. Here’s a look at the biggest changes of the decade as well as the changes…
Mobile technology gives you more opportunities to be philanthropic. Having quick access to the Internet lets you stay informed and contribute to worthy causes. Here are some of ways you can make a difference: SMS Text Campaign Nearly 1 in 10 Americans have made a charitable contribution via text message, according to the PewResearchCenter. For…
Businesses that use text messaging as a marketing tool can choose to send and receive messages using short codes or long codes. An increasing number of businesses are opting to use long codes because they offer substantial benefits over short codes. Here is a look at why you should consider using long codes in your…
According to the Call Center Executive Priorities Report, 68 percent of businesses plan to increase their customer management spend. And the Consumers 2020 Report found that customer experience will overtake price and product as a key brand differentiator. It’s no secret that reliable, quality customer service is key in building a thriving business. But, how…
Consumers are turning to their smartphones, tablets, and other wireless devices when it comes time to shop. As a result, businesses all across the country are jumping on the mobile marketing bandwagon and for good reason. Here are just a few ways taking a mobile approach to marketing can benefit your business: Mobile Marketing Statistics…
The smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference? It is a great way to increase participation in your company-wide event. It’s easy to setup and do with QR codes. QR codes can be read by any smartphone and are a great and…
Do you want to boost customer engagement and get your message in front of more people? Text marketing is a cost efficient and direct way to make sure your messages get seen. With a 98% open rate, text messages help you ensure that your customers see what you have to say – and if you…
As e-wallets continue to increase in popularity, Technologyreview.com and other tech sites have labeled Apple Pay as a “milestone” in how consumers make payments. But Apple Pay has also come under fire with a series of fraudulent charges for big-ticket items at Apple Stores. So how can you use Apple Pay safely? Here is a…
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