QREATE & TRACK BLOG

16 Mar 2015
by John Foley
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Are Trackable QR Codes Worth the Investment?

The answer is YES! It may seem intuitive, and you’ve also probably heard it before.  But without the ability to measure, track, and analyze the success of your marketing efforts, you are not producing the most effective campaigns possible.  This principle applies to all facets of marketing – email, social media, print ads, direct mail,…

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02 Mar 2015
by John Foley
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Budgeting for Your Social Media and Marketing Requirements

Marketing is one of the most important aspects of your business. Without an effective marketing plan, your company may not get the exposure it needs to stay abreast of the competition. In order to promote your business successfully, you need to invest a substantial amount of money on a regular basis. Marketing expenses can be…

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23 Feb 2015
by John Foley
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Are Google Chrome Extensions Part of Your Strategy?

Many businesses need to use the Internet on a daily basis. Whether they use the Internet for research, communication, marketing or sales purposes, they can save substantial time and effort by leveraging browser extensions. If Google Chrome is your default browser, you have an extensive array of browser extensions to choose from. Here is a…

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17 Feb 2015
by John Foley
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You Need a Mobile Marketing Strategy

According to research conducted by Deloitte, about 72 percent of people in the UK owned a smartphone in 2013, an increase of about 14 percent from the previous year. The rapid adoption of smartphones and other mobile devices has caused many businesses in the UK to incorporate mobile into their marketing strategies. If you have…

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09 Feb 2015
by John Foley
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How to Navigate the Mobile Pay Curve

The future of payment processing is here. Gone is the need to whip out credit cards, checks or cash. Now customers can hold up their mobile phones and go about their merry way. In theory, it sounds good but it’s easier said than done, as there are hurdles to overcome before customers will convert. What…

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09 Feb 2015
by John Foley
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Does Your Franchise Have the Right Marketing Mix?

What makes a franchise truly successful? You can put a number of ingredients into the mix; a good strategy, sound investment, hiring the best talent to assist you, staying within budget and much more. So, does this describe your franchise? Whether you are looking to purchase your first franchise or thinking about switching from one…

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02 Feb 2015
by John Foley
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8 Mobile Trends to Look Out for in 2015

As 2015 officially begins, marketers can expect significant changes in the direction of mobile use among consumers and enterprises.  Between the development of experience-driven mobile apps to amplifying the capabilities of wearable technology, this year promises to transform how mobile is incorporated into work and leisure. Experts weigh in on top 8 mobile trends to…

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28 Jan 2015
by John Foley
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Should You Invest More Dollars in Mobile Marketing?

What are you going to do as a marketer in 2015 to land more customers? You say you’ve tried traditional marketing and social media, but they are only giving you so-so results? How is mobile marketing working for you? Wait, you really are not up to speed on mobile marketing? As more and more business…

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26 Jan 2015
by John Foley
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The Premium on Keeping Customer Data Safe

According to a report released by Ponemon Institute, about 43 percent of businesses experienced a data breach in 2013, which was a 10-percent increase from the previous year. Insurance companies are one of the types of businesses that are attractive to cybercriminals because they need to handle a lot of sensitive data. Data breaches can…

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