As a business owner, your customers’ opinions are one of the most valuable tools in your business toolbox. The opinions, desires and needs of your customers, and their responses to your business and your products are deciding factors in your business’ success. Garnering opinions can feel like a bit of a struggle sometimes; your customers…
QR codes are an excellent way to not only embrace modern technology and make a move to support mobile platforms, but also to engage directly with your customers. Inside QR codes you can hide marketing slogans, brand messages, contest entry keys, audio and video segments, URLs or web addresses, and much more. Customers can come…
Over the past couple of years, QR codes have emerged and have become one of the most popular tools for making print materials interactive. Why? Because of their convenience, ease of use, and the high, growing number of smartphone users in the world. If you take a look at the world’s 7 billion people, more…
With Christmas gift buying in full swing, shoppers are looking for ways to save time and enjoy a little more convenience throughout the whole experience. Such a festive time of year should be fun, not nerve-wracking or exhausting. What if, at the end of a long day, your credit card won’t swipe and you don’t…
In the wake of huge data breaches at Target, Home Depot and JPMorgan Chase, digital security is more important than ever. After all, in today’s increasingly connected world, all of our sensitive information exists online in some shape or form. On top of that, there’s a good chance your data is stored on or accessed…
If you ask any SEO about the future of mobile marketing, surely you will get a response that revolves around its undeniable importance. Business owners should take a lesson from SEOs, and aim to learn from the following mobile marketing trends for 2015. Consumers Expect Communication from Brands via Mobile Two-thirds of mobile users have…
More and more people are using mobile devices to shop for health insurance these days. In order to better meet the needs of these consumers, health insurance providers have developed mobile apps for a wide range of purposes. These mobile apps provide a more convenient way for insurance buyers to obtain information about health insurance,…
The holiday shopping season is here, and it’s time to start thinking about the gifts you plan to buy for family and friends. Budgeting for this can be overwhelming, as can the idea of hitting all those crowded stores. It’s tempting to handle all your shopping on your phone, and for good reason – your…
There’s a ton of data behind marketing, which is why your company should include big data in its marketing plan. Whether you need to analyze success rates or track multiple campaigns, big data can help your business improve the marketing process. When it comes to marketing mastery, here are just a few ways big data…
If your business’s marketing budget is tight, there are ways to spread the word about your business without busting your budget and it all starts with mobile marketing. That’s right, mobile marketing is a cost-effective way to reach a massive consumer audience. With marketing and money matters in mind, here are just a few ways…
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