The 15+ year-old Bluetooth standard, central to the development of local wireless devices, has come into its own via smartphones and wireless headsets. But with similar concepts hitting the market, Bluetooth may soon find itself incomparable to these shiny new systems. So, what does that mean? Is Bluetooth really going to take the backseat? Bluetooth…
You’ve probably heard the saying “there’s an app for that,” but have you actually considered whether or not your business needs an app? An app can have a lot of advantages, but it also represents a significant investment. So what can an app do for your business? And how do you know if you need…
We live in a constantly connected world – one where internet users (that includes your customers and prospects) regularly spend time online on a mobile device. It’s only smart to make sure your customers are going to love what they see on their smart phones. This isn’t just about responsive web design, important though that…
Of all of the amazing uses for QR codes, our team was excited to see this one. A user group conference, “Higher Logic’s HUG Super Forum” used QR codes for attendee badge printing as part of the event registration process. Registrants received an email days before the conference with the QR code that they could print or…
When it comes to mobile marketing content and distribution, you want to provide a coherent and consistent experience. No matter what the delivery format – be it texts, emails, apps or a mobile website, you want to make sure that you take advantage of the various capabilities that can be found on mobile devices. However,…
If you’re ready to change the world with your new invention, then it’s time to spread the word before your creation becomes old news. Luckily, print and electronic newsletters are an effective way to get the word out about your invention without spending a ton of time and money to do so. In order to…
When you are drawing people to your event, you want them to be able to find out the latest news from wherever they are. These days, people are rarely far from their phones. Mobile websites are the perfect vehicle for event promotion. Here are a few ways to use them to maximize interest: Integrated Maps…
Your eNewsletter is a tremendous way to spread the most relevant and current news your company has to offer. It can be filled with recent blog posts, upcoming events, contact information and more, all delivered directly to those customers who have given you their email addresses. Of course, many people now access their email directly…
Nearly all consumers have smartphones, and QR codes are the way to take full advantage of this technology with everything you print. With just a few simple steps, you can create a 2-dimensional bar code, called a Quick Response, or QR, code and put your info right at your customers’ fingertips on their smartphone. This…
The Facebook “Like” button has certainly become a part of the the way we interact with friends and our favorite brands. People love to click it on Facebook. In fact, they now want an equivalent in other medias. I have seen multiple emails over the past couple weeks where one of the recipients replied, “I…
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