QREATE & TRACK BLOG

23 Nov 2009
by John Foley
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Bulk QR Codes: Downloading Your List

We recently introduced a new feature to the QReate & Track application. Users have the ability to upload a list of records, and then generate a QR Code for each unique record in their file. For example, you may upload a list that contains mailing addresses and Personalized URLs  and use our system to generate…

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23 Nov 2009
by John Foley
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Before you agree to the French Fries….

Would you like fries with that? Would you like the veal or the chicken? Grilled fish or fried? To answer those questions, we typically check a couple of things before making our decision. Primarily, we may check our wallet and our waist-line. Well, we may now also check one more thing before making our decision…

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20 Nov 2009
by John Foley
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Closing the Gap between Print and Online Media

Adobo Magazine posted an article on how QR Codes are being put to use in Indonesia. Click here for the full article. Here, they simply describe one of the benefits of using QR Codes: “The use of QR codes enabled their editorial team to link a printed article directly to a mobile page so readers…

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20 Nov 2009
by John Foley
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QR Codes and the Newspaper Industry

The Columbia Journalism Review posted an interview this week with Rob Durst (a Boston-based business and technology consultant). You can read the full interview here. In the article, Rob talks about how newspapers and magazines can continue to be viable by taking advantage of technologies such as QR Codes. Here is a quote from the…

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19 Nov 2009
by John Foley
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Who is ready for QR Codes?

After someone learns about QR Codes, their reaction is typically this: I need to use QR Codes in my marketing efforts. However, they need to still think of marketing fundamentals. Who is my target audience? Do they have the ability to use the QR Code? Well, as the percentage of people in the US with…

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18 Nov 2009
by John Foley
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The Biggest QR Code Ever?

Thank you to Rick Martin and CNET Asia for posting some inspiring pictures this week. In the post “QR codes in the wild in Japan“, Rick posts some pictures of some of the ways QR Codes have been used in Japan. M0st of the pictures here appear to be marketing-related… the one that certainly caught…

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18 Nov 2009
by John Foley
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QR Codes at the Library

In a great new post on Miss Sophie Mac‘s blog today, she talks about how QR Codes are being put to use at libraries. The post is titled “QR codes and the mobile web“. At UTS Library, they are using QR codes on promotional bookmarks and flyers. In some cases, the QR Codes will take…

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17 Nov 2009
by John Foley
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Focus on Learning with QR Codes

Thanks to the power of Google Alerts, I came across the 2009 Horizon Report today.  The report was produced by The New Media Consortium. They are listed as “an international 501(c)3 not-for-profit consortium of more than 280 learning-focused organizations dedicated to the exploration and use of new media and new technologies.” I was quite happy…

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16 Nov 2009
by John Foley
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Drive Blog Traffic with QR Codes

In the world’s of business and marketing, the words “driving traffic” can bring smiles to the faces of many. For example, a blog can be a great way to drive traffic to a corporate website. If the blog is updated frequently, search engines will pick up on it. If the content is compelling, people will…

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13 Nov 2009
by Benjamin Hoch
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QR Codes for Personalized URLs

Can Personalized URLs & QR Codes Work Together? YES! Personalized URLs can be used to increase the response rates of print-related marketing efforts. QR Codes make it easier than ever for people to jump from print to the web, they can certainly increase the success of your personalized URL campaigns. QReateAndTrack.com makes it easy… STEP…

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