QREATE & TRACK BLOG

27 May 2014
by John Foley
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Fun and Unique QR Code Gifts

The QR code, or that two-dimensional futuristic bar code you have probably seen in the corners of posters or advertisements, has a number of different applications. It is used as a form of marketing and also as a way to deliver coupons or rewards to those who scan it with their smart phones. However, there…

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19 May 2014
by John Foley
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Your Business Card Needs a QR Code

QR codes are still very relevant, especially in today’s hurried pace. No one has time to sit down, fire up a computer and read a dissertation on a product or service. When a person is curious about something, they want the ability to get the information they need, make a decision, or table the idea…

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12 May 2014
by John Foley
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Tips for Getting Your QR Code Scanned

QR codes are a powerful way to engage customers and integrate campaigns across platforms. Unfortunately, success rates for conversions tends to be abysmally low. A recent survey conducted of college students found that even though more than 80 percent of students owned a smartphone, only 20 percent could successfully scan a QR code when asked…

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05 May 2014
by John Foley
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QR Code Tips for Success

Incorporating QR code into your marketing strategy allows your audience or customer base to interact with your product, event or company directly, which technically makes them more invested in whatever you are marketing. However, this can be risky, because if the link that the QR code takes them to via their smartphone after they scan…

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28 Apr 2014
by John Foley
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Guide to Creating a Successful QR Code Campaign

The QR code, the two dimensional bar code that allows people to unlock a secret message when they scan it with their smart phone, is a unique marketing tool that allows immediate audience interaction with a brand, event or product. When it works, it’s an excellent way to speak directly to customers or fans; when…

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22 Apr 2014
by John Foley
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QR Codes: What Not To Do

A QR code is a specially designed type of matrix barcode that is commonly used for marketing purposes across a wide variety of different platforms. The main benefit of this type of marketing tactic involves the ease at which the customer can use a QR code to find out information. A customer can use their…

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09 Apr 2014
by John Foley
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See, QR Codes Are Still Relevant!

For many, it may seem like QR codes are no longer relevant being easily toppled by apps and programs that have been added and created over the past few years. However, this is not the case; QR codes are still completely relevant and useful for businesses of all kinds. QR codes are a fun way…

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02 Apr 2014
by John Foley
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How Interesting is Your Content?

Imagine a little scale and on one side are words. The other side contains graphics. Which way is that scale tipping when it comes to your content? Unfortunately there is no magic percentage that you should stick with in order to have your content balanced out “just right.” That would make it pretty easy. But…

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26 Mar 2014
by John Foley
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Make Your QR Code Destination Matter

Whoever said it’s not the destination but the journey that matters had never created a QR code campaign. When it comes to those little black and white boxes, destination is everything. If your destination isn’t interesting, easy on the eye and directly related to the act of scanning the code, you’re missing out on the…

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17 Mar 2014
by John Foley
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The Impact of Crossing Data Integration Tools

Despite the availability of automated data integration tools, a large number of large and small businesses are still performing data integration by hand. While manual data integration is an effective way to manage data, it has certain limitations compared to automated data integration. Here is a look at the benefits of switching to automated data…

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