If you’re ready to change the world with your new invention, then it’s time to spread the word before your creation becomes old news.
Luckily, print and electronic newsletters are an effective way to get the word out about your invention without spending a ton of time and money to do so.
In order to get your invention off the ground, here are just a few ways the newsletter route can help:
Benefits of a Newsletter
Whether in paper form or by email, newsletters are unlike any other promotional tool.
Why? Well, they require an opt-in, which means the audience is already interested in the product before reading the first word.
Likewise, newsletters make room for a personal touch, which allows marketers to really reach audiences on an informative and individualized level.
This “personal touch marketing” is especially important when you’re trying to spread the news about your invention.
From distributing informative content about the benefits of your invention to building a brand around your invention, newsletters are a great way to get the word out and maintain customer relationships with ongoing communication.
Print vs. Email Newsletters
When it comes down to success rates, email newsletters and direct-mail newsletters are just about toe-to-toe.
Although email newsletters are cheaper to distribute, print newsletters usually have a higher response rate because they are harder to ignore and therefore have more influence.
If you want the best of both marketing worlds, then distributing both print and email newsletters is an effective way to spread the word about your invention.
As the following article points out, when it comes to following the “top advice for aspiring inventors”, a dual newsletter approach will reach both email and direct-mail recipients and give your invention the largest possible audience.
Email Newsletter Tips
In this day and age, it’s probably safe assume you’ll take the email newsletter route when it comes to sharing your new invention with the masses.
With that said, there are some important tips to remember before you unleash your electronic newsletter:
- Showcase Your Invention – Your newsletter is first and foremost a way to showcase your new invention, so use it as such. Getting bogged down describing your creative process and future business endeavors will only take away from your creation. If you think of your email newsletter as a way to inform your audience on everything that has to do with your invention, you’ll have the most success.
- Always Make Unsubscribing an Option – There’s nothing worse than sending your audience newsletters they can’t get rid of. Opting in is one thing, but if your subscribers decide they no longer want your invention newsletters, it’s important to provide an opt-out or unsubscribe link that’s easy to find in the newsletter itself. If you don’t, then you might make more enemies than friends.
- Add a Personal Touch – Getting down to business with your invention newsletter is important, but it doesn’t hurt to add a brief personal touch at the end of your newsletter. A short message to your readership that describes how much their support means to you is appreciated and it will encourage your audience to spread the word.
By keeping in mind the newsletter benefits and pointers above, your invention will spread like an informative wildfire.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing strategies and technology.