QR Codes and the Newspaper Industry

20 Nov 2009
by John Foley
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The Columbia Journalism Review posted an interview this week with Rob Durst (a Boston-based business and technology consultant).

You can read the full interview here.

In the article, Rob talks about how newspapers and magazines can continue to be viable by taking advantage of technologies such as QR Codes.

Here is a quote from the interview:

“Magazines and newspapers should stop treating their publications as fixed products and start thinking about them as valuable, branded interfaces to online content and services. They can do this using mobile codes, which are essentially printed barcodes that readers “click on” using a camera phone—kind of like clicking on a Web link with a mouse. QR (quick response) codes are a good example. They are in widespread use throughout Asia. QR codes contain a Web address, and your phone’s browser automatically connects to that Web site when you take a picture of the code with your camera phone.”

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