Measuring QR Code Success Once Integrated Into Marketing Campaigns

15 Sep 2010
by John Foley
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Output Links recently published an article from our CEO, John Foley, Jr., titled “Measuring QR Codes Success Once Integrated Into Marketing Campaigns”.

“In my previous article, I highlighted the growing popularity of QR codes in the U.S. and provided advice on how to integrate the technology into your current marketing campaigns. Once added to your marketing collateral, it becomes critical to implement procedures that allow you to measure the Code’s success. With the right software, it is possible to track how many scans a Code receives, the location the scan took place, and even the time of day the scan occurred. Here is a brief overview of the ways that companies who embrace QR Codes can measure the results to determine customer behavior.”

To read the rest of the article from John Foley, Jr. on Output Links click here



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