Newspapers That Are Using QR Codes

30 Mar 2011
by John Foley
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Newspapers

It cannot be too easy to successfully run a traditional newspaper nowadays. There are many obvious factors that have contributed to declines in business; here are just three:

  • The number of people that get their news on a newspaper’s website
  • The number of people that rely on social media sites to deliver news
  • The emergence of hyperlocal sites such as Patch.com

However, I’ve had the opportunity to talk to quite a few newspapers that are striving to find ways to make their product more relevant to potential readers. One such way that they are doing this is by incorporating QR Codes to interact with the growing mobile audience.

Here are a few newspapers that have spent some time and effort in adding QR Codes to their pages:

These are just a few of the ones that we’ve seen.

Have you seen one in a local paper? If so, please let us know. We’d love to check out and highlight how they are using them.



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