Yes, people still watch television. And a lot of money is spent ensuring that TV stations win big when Nielsen ratings come out.
But there is a whole new reason why Nielsen’s ratings are proving to be important, and it’s not strictly related to your favorite shows. Rather, Nielsen’s statistics on the growth of smartphone ownership have helped to excite those in the mobile marketing community multiple times over the past year.
Here are a few noteworthy numbers from their May report:
- 38% of US mobile consumers now own smartphones
- More than half (55%) of all the new handset purchases in the last three months in the US were smartphone purchases
- Twelve months ago, only 34% of new cell phone buys were smartphones during the same three-month period last year
While statistics are certainly helpful, I’m sure that most of us would agree that we can see the smartphone trend rising just by doing the eye-ball test around us. Would you agree that more associates, friends, family, and others in our social circles have smartphones today than they did last year?