While excitedly opening up a shipment at home from Barnes and Noble (I bought “A Visit from the Goon Squad“), I was happy to see that one of the advertisers utilized QR Codes on their printed materials.
Rosetta Stone had included a flyer inside of the B&N box that promoted one of their products. In addition to providing a URL on the advertisement that would help people learn more, they included a QR Code to help the emerging mobile audience.
Upon scanning the QR Code, people are directed to a mobile website where they can purchase the product:
I think this is a great example of demonstrating how QR Codes can be used to not only make print interactive, but to also help to drive sales from the mobile audience.
