Many thanks are due to Matt Pochily for sharing the picture of this QR Code below with us.
We think it’s a great example of how to use QR Codes correctly and for a good cause.
Matt spotted this QR Code inside of a sandwich shop:
Upon scanning the QR Code, people are directed to a mobile website. The site contains a video about the Salvation Army and text regarding their donation programs. But it goes beyond simply providing information.
The site actually provides a button on the site to “Donate $5 w/ your Cell Phone”. Upon clicking that, people are directed to send a text-message from their phone to complete the donation.
I think this is a great example of an effort that integrated multiple marketing channels, as well as one that used QR Codes for a purpose: to make it easier for customers inside of the store to make a donation.
P.S. Have you spotted or produced any QR Codes that you would like to see up on this blog? If so, please send them to us via our @QReateAndTrack account on Twitter.