When Bed Bath & Beyond sends a direct mail piece to my house, there is instant excitement.
My wife loves it becasue there’s typically a very valuable coupon.
I love it because they often include QR Codes on their materials!
Below is a picture of a mailer that we received this week. There is a QR Code on the left-hand side, accompanied by a call-to-action to “Scan this QR Code to shop our Gift Cards”.
After scanning the QR Code, I was directed to a mobile website where I could easily select and order a variety of gift cards.
If receiving a direct mail piece from Bed Bath and Beyond can generate excitement in my house, the only thing I now need to await is what level of excitement will arise when a gift card lands in the mailbox 🙂