Nothing Fishy About These QR Codes

26 Mar 2013
by Benjamin Hoch
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Harney Sushi, a California sushi restaurant, is offering up your next tuna roll with a side of mobile technology.

According to environmentalleader.com, the restaurant has “launched a program that uses edible technology – served on the sushi – to provide diners with sustainability information about the fish.”

The article went on to say that, “Harney  Sushi’s will print edible, water-based ink quick response (QR) codes on rice paper wafers and serve these codes on its sushi.”

Upon scanning the code, visitors will be taken to the National Oceanic and Atmospheric Administration’s FishWatch website. If you are so inclined to learn about what you’re about to ingest, this QR code could not be placed any better.

With the current push by over 2,000 major grocery retailers pledging not to sell “genetically engineered seafood,” these QR codes – and the educational benefits behind them – are part of a growing trend towards organically grown and raised seafood.

Learn more about how you can incorporate QR codes into your business.



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