QR Codes at the Bronx Zoo

24 Aug 2012
by John Foley
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I must send a big note of thanks to Grow Socially’s Director of Association Marketing Sam Lake for catching this QR Code in the wild!

While on a recent trip to the Bronx Zoo, Sam spotted QR Codes that were placed on signs outside of various exhibits.

The picture of the sign is a tad bit blurry — thus, I was not able to scan the QR Code from the picture.

But while at the zoo, Sam did scan the codes successfully. They direct people to websites that contain more information about that specific exhibit.

Here is a picture of one of the signs:

Bronx Zoo: Exhibits with Signs that include QR Codes

I think this is a nice example of how other theme-oriented parks can integrate print with mobile to offer additional value and experiences to their customers.

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