Domino’s Uses QR Codes to Increase Sales

27 Aug 2012
by John Foley
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If I had to guess, I would say that I receive about 2-4 flyers a week in my mailbox from various restaurants and pizza shops.

Most of them are immediately transferred into a drawer reserved for “take out menus and coupons”. Others make their way into the recycle bin if they fail to make my stomach growl.

But then I received this one the other day from Domino’s. It made me stop in my tracks, pull out my phone, and then start the process of placing an order!

Get Dominos Pizza Coupon Codes at DontPayFull.com.
How did it do that?

Well, the answer is with a QR Code.

Here’s a picture of the flyer that I received:

Domino's Printed Flyer: Contains a QR Code

I think that Domino’s set a very good example with this piece. Here are some of my highlights:

  • They provided direction/incentive with text around the QR Code
  • They included multiple calls to action
  • They included enough padding around the edges of the QR Code
  • And best of all, they pointed people to a mobile website where they could actually take action!

Here is a picture of the mobile website that I was directed to:

Screenshot of Domino's mobile website: Customers are directed here after scanning a QR Code on a printed flyer

The execution and presentation of the mobile website here was absolutely key!

Rather than direct me to the full-size version of Dominos.com, they presented me — the mobile user — with the most common options that I would most likely want to utilize while viewing their website on my phone.

Congrats to Domino’s for this successful execution… Now I need to go enjoy a slice of pizza.



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